23andMe bankruptcy sale hits snag over sensitive data lawsuit
States are fighting for the privacy of your most sensitive data.
23andMe was founded in 2006 and pioneered the direct-to-consumer genetic testing model.
Customers responded positively, ordering DNA testing kits and submitting saliva swabs to find out about their ancestry and make connections with long-lost family members. With this success, at one point, the company’s stock market valuation was close to $6 billion.
